LOVELAND, CO (November 12, 2025) – Loveland Products, Inc., announces that TITAN^® XC, its leading fertilizer biocatalyst, has now been applied to more than 100 million acres across North America since its introduction in 2013. The achievement marks a significant milestone, underscoring TITAN XC’s long-standing role in helping farmers maximize nutrient efficiency, improve fertilizer performance, and achieve consistent, field-proven results year after year.

“Reaching 100 million acres isn’t just about scale – it’s about the success stories behind every acre,” says Ron Calhoun, Senior Plant Nutrition Portfolio Manager, with Loveland Products. “From early adopters to first-time users, farmers continue to tell us how TITAN XC helps them get more out of every ton of fertilizer, every acre, and every season.”

Proven Performer for Dry Fertilizer Programs 
TITAN XC is specifically formulated for dry fertilizer blends and leverages concentrated biochemistry to improve nutrient availability and uptake. By accelerating the mineralization of treated dry fertilizers and converting organic nutrients into plant-available inorganic states, TITAN XC enhances early root growth and maximizes the value of phosphorus and potassium applications.

TITAN XC Agronomic Benefits

• Accelerates nutrient availability from applied dry fertilizers
• Improves nutrient uptake by enhancing soil-fertilizer interaction for greater efficiency
• Promotes stronger root development through improved nutrient uptake and utilization
• Optimizes yield potential for a higher return on fertilizer investment 

“TITAN XC changes the way that dry fertilizer responds to soil,” Calhoun explains. “The unique and concentrated biochemistry in TITAN XC provides the broadest range of activity across phosphorus, potassium, sulfur, and other nutrients to maximize the return on your fertilizer investment.”

TITAN XC integrates seamlessly into both fall and spring dry-fertilizer programs and works effectively across a wide range of soils and cropping systems without requiring special equipment or additional field passes. “With TITAN XC, farmers can stay in their normal fertility rhythm and still enhance fertilizer performance,” he notes.

Delivering Measurable Value
TITAN XC has built a track record of reliability and consistent performance. “TITAN XC unlocks applied nutrients more quickly, supporting steady growth and dependable results,” says Calhoun. “That reliability is why farmers continue to choose it year after year.”

For those farmers still considering post-harvest fertilizer applications, Calhoun says TITAN XC offers a clear advantage.

“By improving nutrient availability and optimizing fertilizer efficiency, TITAN XC allows farmers to maximize the value of every pound of fertilizer applied, strengthen root systems ahead of winter, and set the stage for a productive spring,” he says. “It’s proven consistency and broad-spectrum activity make it an ideal choice for growers looking to protect their fertilizer investment and achieve more predictable outcomes across variable soils and conditions.”

With 100 million acres treated and counting, TITAN XC remains one of the most trusted and widely adopted fertilizer enhancement technologies in agriculture today. Loveland Products is proud to support Nutrien Ag Solutions farmer customers with innovations like TITAN XC that deliver consistent performance, measurable value, and long-term soil health benefits.

For more information on TITAN XC, reach out to your local Nutrien Ag Solutions crop consultant, or go to www.lovelandproducts.com/titanxc.

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About Nutrien Ag Solutions and Loveland Products, Inc.
Nutrien Ag Solutions^®, Inc., the retail division of Nutrien Ltd., is a global leader in providing crop inputs and services. Through a network of over 4,500 trusted crop consultants, they offer full-acre solutions, helping farmers achieve the highest yields. Their product selection includes proprietary brands like Loveland Products^®, Inc., Proven^® Seed, and Dyna-Gro^® Seed. Loveland Products offers a comprehensive line of high-performance input products. Their portfolio includes seed treatment, plant nutrition, fertilizer, adjuvant, and crop protection products, all highly respected in the industry. They constantly strive to introduce new, unique chemistries to the marketplace to provide innovative solutions to challenges across agricultural and professional non-crop industries. For more information, visit nutrienagsolutions.com and lovelandproducts.com.

Media Relations Contacts
Katelyn Maass
641-340-0350
katelyn.maass@nutrien.com

Michaela Spangler
970-613-3743
michaela.spangler@nutrien.com